It may not be receiving the full single treatment (at least not in America, and not right away), but BTS’s new song “Permission to Dance” did come with its own video. The southwestern visual was, like everything the band releases, an immediate success on YouTube, and in no time it had racked up a history-making view count, the kind that most artists can only dream of.
With another music video that was incredibly popular from the moment it was available to watch, BTS have claimed one more spot on an important ranking and proved their streaming power yet again.
“Permission to Dance” wrapped its first full day on YouTube with 72.3 million plays, which stands as the sixth-largest 24-hour debut in the platform’s history. BTS is used to landing on this 10-spot tally with new videos, and with one more rung belonging to them, the South Korean boy group now claims exactly half of all the most impressive debuts, as they fill five spots on the company’s own public-facing ranking.
BTS currently claim the top two largest debuts in YouTube history, as their last English-language singles have both accrued more than 100 million views in just 24 hours. Up at No. 1 is “Butter,” which was viewed 108.2 million times in a single day, while “Dynamite” was watched 101.1 million times in the same period of time.
BTS videos appear on either side of “Permission to Dance” at No. 6. The group’s collaboration with Halsey, “Boy With Luv,” sits at No. 5 thanks to the 74.6 million views it collected in the first 24 hours it was out. On the other side of their latest release is their Korean-language smash “Life Goes On,” which earned 71.6 million views in the first full day after it was uploaded to YouTube.
The K-pop septet’s success on YouTube has done wonders for their historic debuts on charts all around the world, as video views on the platform factor into where songs rank on important lists in a number of major territories. Almost every time they deliver a new proper video, it quickly racks up tens of millions of views, and chances are whenever BTS drop another big budget treatment, it will rearrange the top 10 once again, perhaps giving them a sixth placement on this top 10 tally.