For the seventh week in a row, BTS dominate the Hot 100, Billboard’s ranking of the most-consumed songs in the U.S. which uses a methodology that combines streams, video plays, radio spins and sales. The South Korean septet is enjoying their lengthiest stay atop the tally with their single “Butter,” which has now spent more than twice as many turns at No. 1 on the tally’s throne as their only other multi-week ruler, “Dynamite.”
Most artists would be happy to simply still be running the show on the most competitive song chart in America, but as they have made clear many, many times, BTS aren’t just any act. The septet released their new song “Permission to Dance” this past Friday (July 9), and while it hasn’t been labeled as a proper single, it is performing exceptionally well across almost all the metrics that factor into the Hot 100’s ranking. Now, many who follow either the charts or BTS (or both) are wondering if the group’s new track might replace their current leader next week.
BTS fans made it clear even before “Permission to Dance” was unveiled that they do, in fact, want one song to replace the other atop the Hot 100. The band’s fan base, known collectively as ARMY, often create goals for first-week performance of any song, video or album released by the septet, and landing another chart-topper is one of the biggest wishes among the massive group.
At the moment, it’s tough to say whether or not “Permission to Dance” has a good shot at debuting at No. 1 or not, but it certainly shouldn’t be counted out entirely.
“Butter” is currently still doing very well in all relevant areas, and it isn’t the kind of No. 1 hit that is weak and vulnerable to losing its position. The summer smash is selling well (more than 100,000 copies again this past tracking period), the video is still racking up an impressive number of views every day, it’s still inside the top 40 on the Streaming Songs ranking and the tune just lifted into the top 10 on the Pop Airplay radio chart, making history by doing so. All of those positions suggest that it would be tough for any tune to beat “Butter,” but if anything has a real shot, it’s the latest from the same band.
“Permission to Dance” isn’t going to garner much attention from radio DJs, but it is bound to end its first tracking week with an exceptional number of streams, video views on YouTube and a massive sales frame. The catchy cut could arrive with more than 200,000 copies purchased, and that sum might be enough to make it a real competitor for the throne. Basically, since the song will be severely lacking in some metrics, it has to truly excel when it comes to YouTube, Spotify and Apple Music and digital sales. Just how high those numbers need to be isn’t clear, but the figures need to be huge.
At the moment, it seems almost certain that “Permission to Dance” will debut inside the top 10 on the Hot 100, giving BTS their eighth placement in the important region. A top five start is very likely, while a No. 1 launch appears to be within reach…though it certainly doesn’t seem certain.