As anticipated, Kanye West scored the biggest debut of 2021 with his new Billboard 200-topping album Donda. But the Chicago rapper won’t hold the title for long, as Drake’s Certified Lover Boy is headed for the biggest debut of 2021 by a huge margin, smashing a myriad of streaming records along the way.
The Toronto native’s new full-length is on track to move north of 600,000 album-equivalent units in its first week, HITS Daily Double reports. It will give Drake the biggest debut since Taylor Swift’s Folklore opened with 846,000 units last August, and it will roughly double the first-week numbers of West’s Donda, which opened with 309,000 units.
Certified Lover Boy could earn between 680 and 700 million streams by the time this week is through. It would fall slightly short of the first-week streaming record held by Drake’s own Scorpion (745.92 million), but it will still smash the 2021 record currently held by Donda (357.39 million).
Drake’s latest project has already obliterated a slew of other streaming records. It racked up 153 million global Spotify streams in its first day, notching the biggest 24-hour debut in the platform’s history, surpassing yet another record previously held by Scorpion (132 million). Certified Lover Boy also earned a record 80.4 million first-day U.S. streams, outperforming Scorpion by just 1.2 million, according to HITS Daily Double. And lest anyone think the album only performed well on Spotify, Chart Data also reports that Certified Lover Boy broke Apple Music’s single-day streaming record for an album.
Naturally, the individual tracks on Certified Lover Boy have also gotten off to historic starts. The Lil Baby-assisted “Girls Want Girls” earned the biggest global Spotify debut ever with 12.4 million streams, surpassing the former record holder, BTS’s “Butter,” by roughly 1.4 million. (Keep in mind that “Butter” logged 20.9 million first-day streams on the Spotify counter but had nearly half of them filtered.) Drake also notched the second- and third-biggest global Spotify song debuts with “Champagne Poetry” (11.7 million) and “Fair Trade” (11.6 million).
Certified Lover Boy fared equally well stateside, occupying the top 21 slots on the U.S. Spotify chart on Friday. (Much like the 27-track Donda, Certified Lover Boy is a Herculean album that’s engineered for streaming dominance, clocking in at 86 minutes across 21 songs.) “Girls Want Girls” broke the single-day U.S. streaming record with 6.146 million streams, just barely eclipsing Olivia Rodrigo’s “Driver’s License” (6.145 million streams).
These mammoth streaming figures will result in a splashy Hot 100 debut for Certified Lover Boy. The rapper could break his own record for the most songs in the Hot 100’s Top 10 simultaneously, which he previously set in 2018 when seven Scorpion songs occupied the Top 10 in the same week, breaking the Beatles’ record of five, which they had held since 1964. However the Billboard charts shake out next week, Certified Lover Boy is already a certified smash.